Does your business show up in the top spots of Google when your customers are looking for your service?
Did you know what 46% of all Google searches have local intent and that business location is the main piece of information people are looking for? You’re probably wondering now how do you make sure your business pops up in the search results whenever a potential customer searches online.
THE ANSWER IS SIMPLE!
One of the easiest and fastest ways to show up in the search results is to setup and manage your Google My Business Listing.
Google My Business is a free tool for business owners where they can manage their online presence across Google Search, Mobile Search, Local Search and Google Maps.
Google developed Google My Business as a way to make sure searchers get the information they need quickly and conveniently.
Your business name, address, opening hours, and contact information will appear in your Google My Business listing, without the need for someone to click through to your website. Basically it allows potential customers to find you more easily and contact you.
Google’s entire business model is based on being the best search engine available. If you don’t find what you are looking for quickly and easily, every time you search Google, then you might eventually start using a different search engine. And Google wouldn’t want that! Everything Google does is for the searchers convenience.
If a potential customer is searching online for a phone number, an address, or your hours, then there is no need for them to click through to your website. All those details are provided in your Google My Business listing, right there in the search results.
Don’t We Want People To Click Through To Our Website?
Don’t look at this as one less click to your website, instead look at this as a potential customer finding the information they were looking for more easily. If they only wanted your phone number or to see if you were open on Saturday afternoon, they just found that information more quickly than if they had to go to your website and find it. That customer is very satisfied!
Of course if the customer was looking for additional information they would have clicked through to your website. For this reason alone setting up your Google My Business listing is very important.
Once you start looking at what Google is trying to do with with the search results you will see how important it is for every business to claim and optimize their Google My Business listing.
Get Your Business On Google!
At Kickstart Local we would be happy to help you claim and optimize your Google My Business listing! We understand how important it is for your business to show up in the top 3 map rankings for your targeted keywords. Remember we’re here to help you!
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